Hips, Strokes and Discs: Scary Tales from the Past!
They sound like horror stories. But reading them gives you a shiver of relief. Realise just how lucky this generation of older people are. Phew!
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Curiosity! Asking Personal Questions in Bradford Dale.
Her sad comment was “I am too old. I am wrinkled”
Isnt that wicked? A happy attractive smiling woman with twinkling eyes and a clearly loving partner is ashamed of her age? What have we as a society done?
Definitely time to change! #AgeProud is an absolutely necessary campaign.
After that cheekily asked asked everyone on the path how old they were!
All but one of the 8 pairs of walkers we met on a Monday walk in the Peak District were over 65!
Letter to the Editor: The Telegraph.
Why? Not really cleverly ironic is it? More like unthinking ageism? And certainly helpful in reinforcing the negative image of later years that contributes to the issue?
Some editorial rethinking needed?
Knees, Peas, Pride and a Wheelie Bin…
Such a shame, no one there to video it….almost certainly would have gone viral!
Worried About a Lonely Old Age? Why?
It isn’t that the adverts are wrong, not at all. But most people do not have the context in which to set them. And in themselves the appeals, however worthy, have an ability to generate negative and unnecessarily worrying perceptions of old age.
Our Campaign: Negative to Positive. Pride in Ageing!
The campaign. was started because we, recognised that our society has a problem.
A negative view of old age, whether held by others, or by ourselves, is harmful. It affects our health, mental and physical, our social wellbeing, and the extent to which we enjoy life. It affects our employment opportunities. And certainly underlies many of the problems facing the NHS and Social Services.
ReBranding Due? Old Age the NEW Model.
The Old Age Brand is saddled with a historically bad press. It has acquired an image of faults, dysfunction and unreliability. Seen as to be avoided.
Old Age needs a Re Brand. And Our Campaign can do it.
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